Email marketing blog

How to prevent emails to send into spam folder 1. You Didn’t Get Permission to Email The #1 rule of  email marketing  is to get permission to email first. Never buy a list of email addresses, or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000. To get permission, you’ll need an optin form on your site that makes it perfectly clear that your visitors are subscribing to your email list. Download our 63-point optin form checklist to make sure your optin form is set up properly. Also, don’t manually add emails that you got off of business cards collected at a conference to your email list. While you may think that they would appreciate your newsletter, sending emails to them violates the CAN-SPAM Act because they did not give you permission. You can – and should! – send those leads emails, though! Follow up with a separate drip campaign, personal email, or autoresponder series designed just for those leads and give them the chance to optin t